Cold Brew Café by Nescafé

Cold brew cafe by Nescafé X Nescafé Cold Brew

โปรเจคออกแบบค่าเฟ่ที่เชี่ยวชาญด้านกาแฟสกัดเย็นแห่งใหม่ ณ Samyan Mitrtown ที่เสิร์ฟประสบการณ์พร้อมกาแฟที่นุ่มลื่น ดื่มง่าย กับแนวทางการออกแบบที่แฝงอัตลักษณ์ของรสชาติของกาแฟ รูป รส กลิ่น เสียง สัมผัส

Cafe แห่งนี้จะเปิดให้บริการไปจนถึง 2 ก.พ. 2563 อย่าลืมแวะไปสัมผัสประสบการณ์แห่งรสชาติ พร้อมทั้งดื่มด่ำไปกับรสชาติที่คอกาแฟไม่ควรพลาด

Bangkok nowadays has new cafe open everyday, The brief of Nescafe is to hiding their product away from ready-made coffee then hiding in the brand-new ‘secret’ bar that easy to spot, but a little bit hard to access and ‘Cold Brew Cafe’ pavilion was builded for this purpose and pop-up located on junction in front of Samyan Mitrtown around 3 weeks, It was designed and developed by Splendour Solis, Bangkok based design studio, to blind manufacture product in black and white and provide unique sensorial coffee experience in an immersive environment
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The main idea of Cold Brew Cafe is to create something mysterious but outstanding at the same time, the design execution is display simply as black and white (represent 2 kinds of coffee, black and latte) less display with minimal look, clear glasses and transparent poly-carbonate. The first area of the pavilion is the white bar, there is no coffee or any drink here but the whitened display and suspicious letter that revealed the secret message as signature menu when put it in the envelope. When the time us ready the barista will take all customers in the room into next area, the black bar, the all-black room that only led by spotted light where the true menu served then the barista will lead everybody in the bar to immersive experience in the third area. This area enhanced sense of coffee by fulfil the low-key space with unique smells flow around while abstract visual projection screening on the curtain and welcome everybody to walk through. Then the direction lead you exit into the last room, the display of blinded products and cold brew’s dutch tower to show you how the process is.
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The cold brew cafe pavilion is launched around 20 January – 2 February 2020 for everybody who curious what it is and it has become talk of the town among coffee drinkers on social media, attracting over 700 visitors in only its first weekend of opening.